PPM School of Management through the Research Center and Case Clearing House (RCCCH) successfully held National Business Competition on Thursday (8/9). On this 7th year , PPM School of Management took PT. Pertamina Retail as a partner and also the main sponsor. By raising the business case about brand awareness of Bright C store at various gas stations owned by Pertamina, The 7th PPM Business Case Competition managed to attract hundreds of participants from various universities in Indonesia.
Using tittle "Pertamina Retail: Bright Day, Bright Business!", this business case competition which is held for undergraduate level (S1) invites students to compete ideas and arguments in solving business case of Bright C Store, and they are challenged to provide solutions and alternative strategies for the management of Pertamina Retail. Participants compete in a team of three students from the same college. There weremore than 100 teams from various universities in Indonesia sent the results of the analysis of their case, but only 12 of the best teams are invited to the final round in Jakarta and get a chance to win a total cash prize of Rp 26 million and total scholarships in Master of Management at PPM School of Management of Rp 356 million.
After a tight selection, 12 teams who succeed to be in final round came from Institut Teknologi Bandung, Universitas Negeri Jakarta, Universitas Surabaya, Universitas Prasetiya Mulya, Universitas Bina Nusantara, Universitas Muhammadiyah Yogyakarta, Universitas Bakrie, Telkom University, and a team of PPM School of Management.
At the final session which took place on the campus of PPM School of Management, Menteng, Central Jakarta, 12 participants are challenged to present their analysis and strategy in front of a board of jury consisting of academics, practitioners, and also experts in business and management. As the chief of jury : Bramantyo Djohanputro, PhD., an expert in risk management of PPM Management: M. Aribawa, VP Sales & Marketing Pertamina Retail: Dr. Dolly Adolina Prameswari, business practitioners and management: Hendarto K. Supangkat, PhD., and Dr. Nurdin Sobari, academic from the University of Indonesia.
In his speech, President Director of Pertamina Retail, Toharso, said that the competition was an opportunity for business and education to contribute each other. The results of the analysis of the students would be the valuable input for the company to establish the strategy and in the decision-making process. Toharso also appreciated the good cooperation between PPM SoM and Pertamina Retail as a step in the collaboration between business and education.
Meanwhile, Chairman of PPM School of Management, Dr. Alexander Liang said that business competition is a regular event that has been successfully done for 7 years since 2010. Each year, PPM SoM collaborates with national company to hold a business case competition and challenge students from various universities in Indonesia to formulate strategies and solutions of the business case.
In the end of the event, PPM SoM came out as the first winner, consisting M Haydar Hasan, Trias P Daniswara and Maulida Intan, Universitas Binus as The Runner Up, and two teams from the Universitas Prasetiya Mulya as the third and fourth. In addition, the jury also gave appreciation to the three best teams, as The Best Analytical Approach is Institut Teknologi Bandung, The Best Business Knowledge is Universitas Negeri Jakarta and The Best Presentation Instrument is Universitas Surabaya.