Wahyu T. Setyobudi was graduated from Institut Teknologi Bandung (ITB) majoring in mathematics. He continued his masterӳ degree at PPM School of Management specialized in Marketing Management and awarded cum laude in 2003. These two different backgrounds blend in harmony and give him a unique insight as a marketing professional.
Wahyu spends his daily activities as a lecturer, training instructor, researcher and consultant in marketing area. The courses he conducted were marketing strategy, consumer behavior, marketing research and customer relationship management. The wide range of consultancy and research that he performed was in consumer goods, telecommunication, logistic, retail, telecommunication and education industries.
Having an interest in human thinking structure, Wahyu T. Setyobudi also explores the magic of Neuro Linguistic Programming (NLP). He received a certificate as an NLP Certified Practitioner from Metamind, a member of International Society of Neuro Semantics. He is currently conducting research in application of NLP in marketing area specifically in branding, consumer behavior and modeling.