Widyarso is professional expert of Marketing at PPM Institute of Management. He received his bachelor degree from Diponegoro University, his MM (Magister Manajemen) from PPM Graduate School of Management, and his MBA (in Marketing and International Business) from Tel Aviv International School of Management, Israel. He previously served as marketing professional in few national and multinational companies, such as Siemens AG Germany (1996), Sinarmas Group (1997), and Texmaco Group (1999). While at Waskita Karya (1994), Wijaya Karya (1995), two major state-owned companies, his service is in the field of construction technology and operation.
During his career in PPM, Wid (his nickname) has been serving as a faculty member, and also as an active consultant and trainer assisting extensive number of B2B and B2C firms from various industries (such as Banking, Telecommunications, FMCG, Paper, Textile, Electronics, Glass, Heavy Equipments, Manufacturing Industries, Service Industries, Education, etc.).
Widy teaching majors are in Marketing Management as well as in Strategic Management. He is also currently heading the Marketing Management Experts unit in PPM Institute of Management which acts as an expertise development agent to enhance PPM expertsҠcompetencies in Marketing fields.
Widy broad international and cross-cultural exposures and networks was acquired through his various studying and working experiences in Middle East countries (such as Saudi Arabia, UAE, Lebanon, Jordan, Bahrain, Qatar, Israel, Turkey, Egypt), in European Countries (Germany, France, Netherlands, Luxembourg, Belgia, Spain), and in South East Asian countries (Indonesia, Malaysia, Thailand, Philippines).
As a practitioner, lecturer and consultant of Marketing, Wid is actively engaged in marketing associations. He is currently appointed as the President of IMA (Indonesia Marketing Association) Jakarta chapter, as the commissioner of National IMA, and as one of Indonesian Delegates in Asia Marketing Federation (AMF) and World Marketing Association (WMA).
Beside marketing and strategic management as his major fields, Wid is also an enthusiastic learner and practitioner of brainware management using NLP (Neurolinguistic Programming) and Hypnotherapy techniques. He obtained certifications for Master Practitioner in NLP and for Hypnosis. Since 2007, Wid has actively excercised these disciplines into the form of mental teraphies to help many people achieve their personal and professional performances as well as solve their mental challenges. Wid has also been developing various NLP-based applied moduls and workshops such as NLP-based Selling Mastery, Emotional Intelligence with NLP, and Communication Mastery with NLP.